Ad Reframe by Outpaint is a service that transforms vertical user-generated content (UGC) ads into widescreen formats suitable for connected TV (CTV). It uses AI to generate content outside the original frame, keeping the original footage pixel-perfect. Key features include fast turnaround (days), no need for reshoots, support for multiple aspect ratios (16:9, 1:1, etc.), and compatibility with major CTV platforms like Roku, Netflix, Hulu, and Amazon. Use cases include repurposing social media ads for CTV, testing CTV campaigns quickly, and maintaining authentic creative while expanding reach.
