Croct is an AI-powered audience segmentation platform designed to help businesses create hyper-granular customer segments by combining real-time user behavior, profile traits, and historical data. The platform enables marketers and growth teams to build highly specific audiences that drive personalized experiences across websites and applications.
Key Features:
- Real-time profiling: Turn live visitor data into immediate actions that increase conversions and ROI
- AI-powered segmentation: Create audiences that combine multiple criteria including events, location, marketing data, session information, shopping behavior, and custom attributes
- Data enrichment: Access 100+ signals out of the box for building high-impact segments
- Privacy-first approach: Enforce privacy rules while still activating the data needed for performance
- Anonymous visitor activation: Predict intent from real-time anonymous signals to personalize experiences
- Audience estimation: Get live estimates on audience volume and value as you build segments
- Segmented analytics: Analyze data without sampling and drill down into any metric by audience
- Integration capabilities: Connect with existing tools and send enriched customer profiles to marketing, analytics, or sales tools
Use Cases:
- E-commerce businesses targeting cart abandoners with high-value items
- SaaS companies personalizing onboarding experiences based on user behavior
- Marketing teams creating campaign-specific audiences for targeted messaging
- Growth teams identifying high-value segments to optimize budget allocation
- Product teams understanding user engagement patterns across different segments
