Statjot is a privacy-first product analytics platform designed for indie founders and small teams who want to understand if their product is working without compromising user privacy. It combines traffic analytics (pageviews, visitors, sessions, referrers, countries, devices) with product analytics (conversion funnels, retention cohorts, user flow Sankey diagrams) in a single, lightweight snippet.
Key features:
- Conversion funnels: Define any sequence of custom events as funnel steps, see drop-off and conversion rates at each step. Cross-session funnels via
identify()for logged-in users. - Retention cohorts: Weekly cohort table with color-coded heatmap showing percentage of returning visitors. Most accurate for identified users.
- User flow: Interactive Sankey diagram of page-to-page transitions, showing which entry pages lead to signups and which lead to exits.
- Traffic analytics: Pageviews, visitors, sessions with period-over-period comparison; referrer domains, UTM campaigns, country breakdown, browser/OS/device type, real-time active visitor count.
- Privacy by design: No cookies, no IP storage, no fingerprinting. GDPR, CCPA, and PECR compliant. Uses daily-rotating hash for unique visitor counting.
- Easy setup: Paste one
<script>tag in your<head>. Works on any stack (static HTML, Next.js, Webflow, Framer). Custom events viastatjot('event', name, properties). - Public sharing: Toggle to make dashboard public with a shareable link, no login required.
- Pricing: Free tier (3,000 events/month, 1 site), paid plans start at $9/month (100,000 events, 3 sites). No seat fees, no feature gates.
Use cases: Indie founders, small SaaS teams, and privacy-conscious product builders who need to track user behavior, conversion funnels, and retention without complex setup or cookie consent banners.
